Business E-nterview: Sie’s Hair Glamour (#WinterABC- Day 14)

Hello Readers!

Thank you for returning to my blog and journeying along the #WinterABC2021 Challenge by Afrobloggers with me. If you have been frequenting my blog, you know that I started an original series called Business E-nterview in line with the Business and Technology theme for this week of the challenge.

Through the Business E-nterviews, I am honoured to feature entrepreneurs as they share their lived experiences on business strategies, use of technology and the impact of the pandemic on their businesses.

For today’s edition, I crossed the Zambian borders and virtually travelled to Zimbabwe, to dialogue with an entrepreneur called: Sie’s Hair Glamour.

Please, enjoy our e-dialogue below:

  1. How would you describe your business in 5 words?
  • Art
  • Convenient
  • Honest
  • Affordable
  • Satisfying

2. What made you choose the industry you are in?

  • It was really out of desperation. Back in high school, it was quite stressful to try and get your hair done. You had to have money or food to trade with (lol), or a hairdresser friend who also plaited so you could easily trade services. I used to share mu dormitory with one neat hair braider. She’s the one who sparked my interest into the business of braiding.

3. What is that one thing that you feel sets you apart from competitors in the industry?

  • Well, I’ve been told that I’m super neat. I specialize on braided hairstyles than weaves and that honesty is what most clients always need. I have had clients chat to me about how bad an experience they had with other hairdressers who because of the money temptation could not admit that they have a particular limit in hairdressing. I believe I stand out because I’m good at what I specialize at. Also, i don’t operate from a saloon but I always make sure that I first wash my client’s hair before braiding, something which is hardly common among ‘under the tree, location based ‘ braiders.

4. When did you start your business and what are some of your key milestones so far?

  • I started braiding round about 2013. Back then it was a mere means of affording a hairstyle or pocket money when I was at school. I will also admit that for years, I hadn’t thought of it as a business as most of the money used would be spent on sweet nothings (I guess it’s part of growing up). 
  • My key milestones include being able to get basic equipments for my business. I realized that to really hook people, I needed to do what the saloons do. So, for example, when I studied that people often go for a hair wash in saloons, only for them to be back again in the hood to plait under the tree, I figured I could give them a reason not to go to saloons at all

5. Has technology impacted your business in any way?

  • Yes. Very much so. We are always intrigued by how fast word travels, and while that aspect can have some negative elements, it has proved the importance of technology on business. I have had people call me to make appointments, most of whom would have heard of the hairdresser’s tale from other clients.
  • It is also wide reaching to use the online space for marketing

6. What would you list as the advantages and disadvantages of running a business in a pandemic?


Low clientele turn out. Since most of the people were on lockdown, at work or schools, they preferred to have little or no fancy hairdos. They would just rock their buns, and nobody would care anyway.

The harsh economic conditions, due to the pandemic effects would also have most clients not spending the way they used to as they would go for a long lasting hairstyle


Ample time to reflect on how best you could run your business. 

The pandemic has led to people becoming woke, in line with how fast changing business could be when affected.

7. What are some of you customer retaining techniques?

  • I usually do promotions for my clients. On my birth month, May, this year I ran a first come first serve promotion for two clients I was willing to plait for free as a way of celebrating my birth month.
  • I have also realized that offering ‘saloon-like’ services has helped me with retaining new clients who would express that I seem to be doing things differently than what they’re used to.
  • I also try to be as professional as possible

8. Any closing remarks?

  • One of the many things I have had to master in running a business, or trying to run one is you need to be very much disciplined. Coming from a background where things always run out when you just got that cash (literally), has taught me the importance of planning. Best believe you will keep using your business money to cover home stuff (which is not bad), and your business will have a hard time trying to run on it’s own. 
  • When you start a business, it’s important to not wrecklessly spend all your profits, otherwise you will always stay on level zero

Access Sie’s Hair Glamour here:

Fun Fact, Sie is also a blogger and her work can be accessed here:

Blogger’s remarks: It was my absolute honour profiling Sie. One key take away from this interview is that she mentioned having ample time to reflect on the business as an advantage from the pandemic. So profound. I am a firm believer of the power of thinking lol sounds cliche. But really, there is so much strength in stepping back from the life’s busy lane and just PAUSING and REFLECTING.

Thankyou so much for your time Sie, I hope to visit Zimbabwe soon as I am able to and have my hair braided by you 🙂

Today marks the last day of the Business & Tech Week. It has been amazing reading the various takes and styles fellow bloggers employed. Needless to say, my end of week recap and highlights are still scheduled to roll out.

Furthermore, this is definitely not the end of the Business E-nterviews. I will occasionally publish more of this content and hopefully profile as many businesses as I can across Africa.

I am beyond excited for this!

Until then,

Read on & Live long!

Business E-nterview: Cherry Bakes (#WinterABC- Day 13)

Hello Readers!

It is Business & Tech Week in the Afrobloggers camp and this means, we are talking all things technology and business.

On the Nsatu-Rated Thoughts side of the internet, different entrepreneurs are sharing their perspectives and experiences in an exciting original series called: Business E-nterview.

For today’s segment, Cherry Bakes – a very talented, passionate and quality- driven baker based in Zambia will be profiled.

Please, do enjoy our dialogue below:

  1. How would you describe your business in 5 words?
  • Delicious and Yummy
  • Passion and Attention to detail
  • Quality and Perfection
  • Genuine love for the craft
  • Gob-smacking

2. What made you choose the industry you are in?

  • I love the art of baking and also love the smile it brings to people’s faces

3. What is that one thing that you feel sets you apart from competitors in the industry?

  • Quality, I believe in quality, no short cuts. I also believe in paying attention to detail as well as great customer service

4. When did you start your business and what are some of your key milestones so far?

  • March 2020 during the first covid ‘Lusaka lockdown’. So far, a key milestone for me was reaching my social media page to 1K + with not so much (minimal) effort according to me and the numbers keep increasing.

5. Has technology impacted your business in any way?

  • Soo so much. The fact that pictures can entice a total stranger to trust me & give me their money to satisfy their craving is still unbelievable for me. The fact that I do not have to even see people but still make ways to communicate, transfer money and meet only when it comes to delivery. It’s amazing.

Full of love; Sweet; Scrumptious; Moist; Tasty; Affordable; Consistent; Meticulous; Smart; Punctual; Inclusive; Creative; Simple; Elegant; Catchy and filling …

– Client Reviews on Cherry Bakes-

6. What would you list as the advantages and disadvantages of running a business in a pandemic?


  • For me who did not have a job it became a side hustle that pushed me to improve my skill despite many people being laid off from formal employment.
  • The shift of using online platforms for me was a plus because the whole world went digital and this allowed me to market myself even better without having to physically do a lot. Asides from that it allowed me to even select my target audience


  • Sky rocketing cost of goods and services such as baking supplies and services such as electricity & fuel forcing me to often adjust prices.
  • It limited me from holding some scheduled events such as cake testing as such gatherings pose great risk for spreading of the corona virus.

7. What are some of you customer retaining techniques?

  • Always be honest, patient, and kind. Clients always remember how well they were treated & handled. Sometimes it’s hard especially when you are having a bad day, bad week, sick, burned out or even when some clients are just not so nice.  
  • Always make sure you explain your terms & conditions carefully to clients before receiving the deposit. From my experience, it makes clients know you value them more than their money. Until today, I receive most of my clients from referrals or recommendations

8. Any closing remarks?

  • I am not where I want to be but I am getting there slowly and surely. I have big plans to expand my business in the next 5 years, to improve my skills even more and make cakes & cupcakes that are both unforgettable & irresistible! Its all just time but with God by my side, I know anything is possible, just look at where I am coming from?!.
  • Last but not the least I would like to thank my wonderful clients who have continued to support me. My family & friends who have continued to show me so much love and support, I owe you guys so much!
  • Thank you to you Nsatu for this opportunity to share about my business. I Hope to have another interview like this in the next 5 years! God bless

To place your orders and or interact further with Cherry Bakes follow the facebook page, accessible here:

Blogger’s Remarks: Some of my key takeaways from this interview include:

Firstly, the fact that Cherry Bakes is intentional about excellence. As we know from my “Mind Your Business” rant a few days back, over promising & under delivering is one of my pet peeves when it comes to businesses. So, to have a business that takes care and pride in delivering excellence and paying attention to the craft is outstanding!

Secondly, in light of the Business & Tech theme, I think it can be agreed that in this era, thriving businesses are embracing the efficiencies of technology.

Also, notice how this business started just around the same time the Covid pandemic was rolling out? Yet it continues to rise above the hardships linked with running a business during a pandemic- talk about resilience.

I’m grateful to Natasha Nsofu, the face and talent behind this business for taking time to share her perspectives. Natasha, I can’t wait to have a follow up interview with you 5years from now. I know all your dreams and aspirations will be achieved beyond expectation.

Be on the look out as more amazing entrepreneurs are profiled on the Business E-nterview. We continue to discuss all things business, tech and pandemic resilience.

Until then,

Read on & Live long!

Business E-nterview: Shortstuff- Gift Concierge (#WinterABC- Day 12)

Hello Readers!

Thank you for returning to my blog and journeying through the #WinterABC2021 Challenge with me.

In the next days, I will profile some amazing entrepreneurs as we talk business, technology and pandemic resilience. I call this series Business E-nterview (because of the virtual nature- fancy right? lol)

The first to be profiled is an exceptional Zambian based gift concierge who goes by the business name “ShortStuff”.

Please give a hearty welcome to Mubanga Hellen Mijere the face and brains behind the Shortstuff brand (insert loud applause).

Hellen, it’s an absolute pleasure to have you grace the Nsatu-rated Thoughts corner of this big internet world. Thank you for finding the time to give us a preview into your business world.

  1. How would you describe your business in 5 words?
  • Creative
  • Professional
  • Efficient
  • Bespoke
  • Trustworthy

2. What made you choose the industry you are in?

  • I enjoy being creative an clients trust me to impress them. Also, working hours in this industry are flexible.

3. What is that one thing that you feel sets you apart from competitors in the industry?

  • Definitely my customer service. You’ve got to give them a customer experience that they can’t help but want to make positive remarks about.

4. When did you start your business and what are some of your key milestones so far?

  • I started my business in July 2020. My two key milestones so far include: achieving customer loyalty and branding of my products.

5. Has technology impacted your business in any way?

  • Yes. My business is run online. As such, social media has made it easier to advertise and engage with clients.

6. What would you list as the advantages and disadvantages of running a business in a pandemic?

  • Disadvantage: Gift baskets are hands on and involve personal shopping, this increases my risk of exposure.
  • Advantages: Most people are afraid of leaving their homes and going to look for a gift so they require my services more than often. Additionally, people spend more time on social media and this increases the chances of potential clients finding my website.

7. What are some of you customer retaining techniques?

  • Maintaining good customer service relations
  • Good quality and presentation of my products and services
  • Giving clients value for their money

8. Any closing remarks?

  • Every gift gives me an opportunity to be creative and put a smile on my clients’ face. I am still learning and growing even from my competitors who push me to do better.

Here is the link to the Shortstuff Facebook Business Account:

Blogger’s remarks: I find it intriguing that ShortStuff was birthed during the pandemic and it continues to thrive despite inevitable local, regional and international economic hardships. A reminder that indeed, we can achieve anything we set our minds and hearts to.

Further, I am impressed by the emphasis on great customer service/relations. From the blogs I have been reading so far by other Afrobloggers, terrible client service is a consistent and uniform outcry. As such, to have a business that prioritizes that needs of the clients is applaudable.

Thankyou Hellen, for your time and for breaking the ice for what I envision to be a great series beyond the #WinterABC Challenge.

Here’s to more Business E-nterviews!!!!

Join me tomorrow on another edition of the Business E-nterview as I profile another amazing entrepreneur.

Until then,

Read on & Live long!

Tech Talk: New World Order- My Perspective (#WinterABC- Day 11)

Some months ago, we officially clocked one year into the ‘new world order’. If anyone told me that the world in general and corporate world in particular would swiftly and compulsorily transition into virtual space, I would’ve chuckled in disbelief. But here we are, in a novel place proudly sponsored by the Covid-19 pandemic in collaboration with its numerous variants (deep sigh).

For today’s segment, I will share what remote working has been like for me. With over a year plus into this new world order- I realised I hadn’t yet shared what my experiences and encounters have been like. This is mostly because, the time the first wave of Covid rolled out, I was consumed with the balance between work and school- preparing for my bar exams and I really had no zeal to write for pleasure. I could say, I actually had some sort of Writer’s Block. There was alot I needed to let out but- the how and when was lost on me.

The months that followed were flavoured with anxiety, break downs and other emotions that came with the required adjustments into the new world and again- I did not have any time or zeal to put pen to paper and narrate all that was going on.

Buuuuuuut, as there is no expiry date on experience, I thought this would the right time to share my perspective. It is, after all business and tech week which is all encompassing of the remote working and online learning saga I have been plunged in. As this is write up is dubbed “Tech Talk”, my encounters will lean more on the Tech Aspect.

The unexpectedness of the pandemic and the rapid yet compulsory transition into the virtual world was not easy to take in. To no longer be able to have full control of my experiences and to be constantly reminded that anything could happen to anyone at any time was disastrous to say the least.

The following where my main pain points as we transitioned into the virtual world:

  1. Not being able to hug

Lol. No but really, I am such a hugger and physical touch ranks highly on my love languages. The limitation was overwhelming. I remember this one time, my parents came to visit my apartment to bring fresh supplies- vegetables, fruits and all. We could not hug and embrace each other and they stayed in the car the entire time, masked up and sanitizing their hands after the drop offs. I sobbed when I got back into the apartment. I look back then and feel we were just a tad bit overly cautious, but they are elderly and the first wave pronounced the older people as the most high risk. I had to trade in my affection for their safety. A brutal trade.

2. Not being able to go on solo dates – breakfast, dinner, movie etc

Prior to the pandemic limitations, my most reliable coping mechanism included being alone in crowded places (that sounded a lot better in my head lol but seriously). I enjoyed solo breakfast or dinner dates, attending live music and poetry shows, movies from the cinema etc. In a flash, all this was taken away and I struggled. I was forced to be indoors. ALL THE TIME.

What made it worse (or rather, better as far as Covid prevention is concerned) was that, my workplace immediately transitioned into full time remote working- we have not looked back since then. My school also introduced online learning and my screen time significantly increased. Church also started streaming services and let’s just say, I had no reason to be out there.

However, having to work, learn, relax and generally exist in the same environment was very triggering. I would take walks once in a while and spot a few people without masks and go back to safety (hate that surviving Covid is a group project, if others are slacking no matter how careful you are you’ll be gone). Also, my eyesight got compromised in the process and I now wear spectacles 😦

Perspective Shift

However, I very soon realized- this pandemic was not just a “wave” that would fade away quickly. It dawned on me months into the pandemic that this could be, as most people were calling it, the new normal. At that point, I knew I only had one choice- to ADAPT, quickly. The most vital thing I needed to work on was a perspective shift. It mattered not whether the glass was half empty or half full, I had to be grateful to still have a cup at all.  

I trained my mind to see the good in the new world order. I happily set up my home office work station and begun to embrace the beauty of the Virtual World.

The unsung benefits of the virtual world which I have been dwelling on are as follows:

  1. Since the first wave of Covid, I have been working remotely- I do not miss the traffic jams that would be the norm of most of my days pre-Covid;

2. As an ambivert, there were many times when my extrovert side was unwillingly dominant over my introvert side because, of social demands! I love that I am now able to attend parties, weddings, church services etc in the comfort of my space. This was the balance I never thought I needed!

3. I love that most companies are now intentional about providing delivery services for goods and services. I will choose convenience any day and what is more conveniencing than door step deliveries of favourite supplies? This has definitely been a plus!

4. I loooooooooove that most institutions are now being intentional about online learning programs/ discussions. I love to network and sometimes time, distance and lack of resources to move from one country or to the other would make me miss out on amazing opportunities. But now, I am able to connect with many people through my screen. Who would’ve thought I would be this pro-tech!

As controversial as this may sound, I have come to realize that there is beauty in every situation. All we must do is train our minds to focus on the positive. The new world order necessitated the transformation of my mind and birthed my perspective shift.

I still miss the world as it was before, I had hopes of travelling more last year and this year but all that has been down-sided. The grief that has come from losing loved ones and seeing loved ones lose their loved ones has also been very devastating.

Nonetheless, as far as tech is concerned, virtual reality has made some things easier.

In the days to come, I will profile some Zambian Entrepreneurs as they share their lived experiences. We will be talking, business, tech and the pandemic. Be sure to look out for that exciting segment.

Until then,

Read on & Live long.

Business Talk: Mind Your Business (#WinterABC -Day10)

Hi Readers!

Thank you for coming back to my blog.

Welcome to yet another exciting week of the #WinterABC2021 Challenge by Afrobloggers. This week we are ushered into Business and Technology conversations– a very timely and much needed topic given the time we are living in.

Before we dive in, here is a reminder of where we are coming from, where we are and where we are going:

This post is a rant. lol. Quite unethical to get the ball rolling with a rant, right? But, I believe there are no strict rules to this … so here goes.

There have been a number of things that some business owners do/say, which I don’t quite agree with as a customer. I believe that every customer regardless of the age or pocket size, must be accorded a certain level of respect and etiquette. I decided to call this post “Mind your business” as I believe business owners have to be mindful on how their businesses are run.

That being said, here is a list of things that business owners do that I don’t like:

  1. DM for Price

For readers who may not know, DM stands for Direct Message. When advertising their products, some business do not put the prices out there but instead insist that any potential buyers should contact them directly and request for the price. To be honest, I find this lack of transparency very questionable and also inconveniencing. Questionable to the extent that, I feel some prices maybe altered depending on the person asking and there is no way to hold the business accountable as they do not have a written record of what the price should be.

2. Bad Communication Habits

Understandably, running a business is not the easiest thing to do. But there is no excuse in the land above or the land below that would sufficiently create reason for a business to be rude to it’s clients. I am a very “may I speak to the manager” person when confronted with impolite services because I feel that it is a terrible habit needing fixing.

In the classic movie, Matilda (one of my all time favourite movies), there is a scene where the father is orienting the son on selling cars. He then says something like “people don’t buy cars, they buy me.. that’s why I have to be presentable” The same can be said with every business. As a bonafide member of the Zed (Zambian) Twitter Community, I have noticed how people with likable personalities easily drive they’re business agendas and rally up support. It is not a coincidence. One’s personality has a bearing on the customer of potential customer- whether this bearing is positive or negative depends on the communication mannerisms.

3. Dishonesty

When I think of business owners who have given me a run for my money because of dishonesty, tailors come to mind. To accommodate the lack of efficiency and dishonesty of some tailors, there are unwritten rules that clients have come up with such as moving up the expectation date to avoid disappointment. I don’t think this should ever be the case. Businesses must openly communicate when to expect the product and stick to their word. In the fashion week, I will strive to profile one of my favourite Zambian tailors and commend her for her timely deliverables and exceptional work.

4. Over promising and under delivering

The bakers take the cake in this category. Pun unintended. I really do not like it when businesses indicate they have capacity to execute well and fail to deliver. I find it more honourable when some businesses admit they have never worked on what is being requested but will strive to deliver, this way client expectations are realistic and there is an option to go to another vendor.

All in all, to the readers running businesses (myself included lol), you’re commended for the hard work and the services you provide. This post is not to disregard all the strengths you hold but rather, it was just a gentle reminder to mind your business and take care of it’s growth by working on a few things that would make at least one customer (me) happy. 🙂

In the days to come, I will share more business and tech content (which most likely won’t be a rant as I have let things off my chest here lol). I also look forward to reading the amazing content from other bloggers.

In the meantime, please share what some of your pet peeves are when it comes to businesses.

Almost signed the blog off with “Kind Regards” – perks of Mondaying in the Corporate World.

Until tomorrow,

Read on & Live long!

Advocacy Week: Recap & Highlights (#WinterABC- Day 9)

Today is the last day of yet another week into the #WinterABC Challenge by Afrobloggers. This week was Advocacy Week. At the beginning of the week, I expressed excitement to hear “Loud, Unapologetic and Unfiltered” voices from bloggers across the continent and beyond. Unbeknownst to me in that moment, advocacy and activism alike have a tendency of opening up wounds as they’re usually platforms upon which people freely bleed with hopes that the injustices mourned for will not reoccur.

Understandably, this week was a cocktail of emotions and perspectives. There was strength, there was information, there was controversy …. but, there was also pain, trauma and gloom. To all the bloggers who shared this week- whichever voice you let out, I would like to remind you that it was not in vain. For those who faced their traumas, I send lots of love and virtual hugs. I pray healing visits y(our) hearts and souls.

Today’s “pat on the back” will be a hug through a song that always sometimes lifts me up (I hope it will have the same or similar effect). My dedication to everyone whose emotions were wrecked as they created and advocated this week:

As I committed on the last day of creatives week, every last day of the week will be a Recap & Highlights moment with sharings from various bloggers and seasoned with some Nsatu-rated Thoughts.

The invisible string that tied most perspectives last week, continued to do so this week. There were some post that were connected in a beautiful manner and where one blogger left off- another picked it up and the harmony was heavenly. I must reiterate that adequately capturing all the various topics or posts that were shared this week would be nearly impossible to do. However, you’re all commended for using your voices bravely.

I begun my week by talking about the difference between Advocacy and Activism, I shared that where as activists are regarded as having lived experiences of the injustice fought for, advocates are mainly people that empathize and occasionally have audience with centers of power and can use their voices to effect change. I then reiterated that the classification or labeling between the two should be secondary as the end goal and primary focus should be the vocalizing and amplifying of voices against injustices.

The importance of Advocacy and the need for everyone to take a stand was succinctly yet accurately captured by Joseyphina’s World ( when she wrote: “We all believe in something; hence there is always something to stand for. Regardless of whether you’re religious or not, we were all created for something. None of us was made just to waltz through the earth with nothing to offer and yet every opportunity to mess it up” .

I later decided to advocate for Digital Advocacy, highlighting the important role it plays and refuting some criticisms and misconceptions that surround this novel form of advocacy ( ). This perspective was later buttressed by Wonani as she gave us a dose of her thoughts on the 7 things she has learnt through Digital Advocacy. These include:

  1. The importance of unlearning
  2. Question you bias
  3. Educate yourself
  4. Check your privilege
  5. It’s okay not to post on social media
  6. It doesn’t end on the internet (Read about these insightful lessons here:

Mental Health was a frequented topic this week and it appeared in different forms. From self care tips as was shared by The Baobab who posted insightful guides in a 3 different blogs which can be accessed here:

Mental health also appeared in the soul deep sharings by Valentine which he called “Please Come In” . He let us into his real life encounters and left us with life altering perspectives to ponder on. The Please Come In sharings can be read on his site, accessible here:

Rufarocarol added her voice to the very important mental health discussion by writing on Drugs and Mental Health. She importantly and thoughtfully, shared resources available to help anyone struggling, these can be accessed here:

In one of his artistic romance tales, Casa tackled an angle of mental health that comes with loving and losing. In a letter he called, “To a woman who broke my heart” (, Casa showcased the power that comes from harnessing the mental strength to look on the bad things done or said to us as ushering us into our greater good. In his words, he wrote “I may never find true love again, but it doesn’t matter. Because I was forced to learn to love myself. And that’s the most romantic love story of all” – so profound.

Governance, Youth Leadership and Constitutionalism were also tackled this week. I believe these are conversations that need to be had constantly as the leadership and governance trends in Africa have left much to be desired. In tackling this topic, Tee Madzika shared that: Africa’s leadership operates to simply obtain power and hold onto it by any means necessary and later raised an array of thought provoking questions we all need to ponder on: “Why is it that Africa’s best and brightest are lead by the worst? Why is it that there’s no room for the youth in politics on the world’s youngest continent? What is it about retirement that African leaders fear so much?”

Later this week, I wrote about Access to Justice ( and the role it would play in reducing poverty if upheld. I highlighted that it was important for the courts of law to to be impartial irregardless of the litigants difference in economic and political power. In reply to my post, Benjamin question the question of capitalism in a post he called the Fallacy of Capitalism ( He asserted that there is need to reform capitalism. He argued in his controversial yet insightful post that, ” The origin of all inequalities and suffering is caused by capitalism. Not defining it but I will say a line about the economic system. It’s one where a tiny fraction of people in the world own and control all resources, products, and their only objective is to maximize profits for themselves. This is outrageous or even sad for a human with as fully functioning mind.

The African Culture was another topic addressed this week. In her post on the Mother Tongue (, Shazzy stated that – as someone who is very Afrocentric, I found this post to be very “on point”. There is need to uphold the African Culture and to stay rooted through language. In here words, Shazzy stated that: “I want to talk about the new generation of children who cannot speak their mother tongue at all. They twang like they were born with oxford dictionary on their mouth. I’d blame the parents on this one. A child is taught good English at school, and even when they come back they still allow them to speak English in the house. Parents should prompt the children to use their home language at home.

Connie wrote about Death and Wills generally. However, I feel this awareness can be tailor cut to the African culture as it is uncommon for most people to prepare for their deaths. Some deem it as summoning evil spirits or bac luck whilst others have reservations about their dependents feeling entitled. Nonetheless, it can be agreed that the need to leave wills that adequately carter for loved ones is important. Read more on this topic here:

As can be noticed from the recap shared, indeed this week was a cocktail of emotions and perspectives. I appreciate that different causes where given the audience they deserve and were talked about with conviction.

To read more on the amazing content that Afrobloggers brought this week, search for the #WinterABC2021 hashtag on Twitter.

Next week, we tackle a very futuristic topic: Business and Technology. I am excited to create content around this and to also see what my fellow bloggers will have in store for us.

Hope you continue to journey along.

Until then,

Read on & Live long!

Advocacy Week: It’s okay not to be okay (#WinterABC- Day 8)

When you’re used to constantly showing strength, you feel out of element when you have to be weak

It’s rarely about the perception of others

Your emotions may make you feel like you’re letting yourself down

But remember, it’s okay not to be okay

There are times when unknown fears start creeping in

When you look for strength but it eludes you

Your heart tires

And your soul aches

You feel like life’s a battle field

And you’re terribly losing the war

But remember it’s okay not to be okay

Some times life gets heavy

The waves get wavy

For every time you feel like you’re drowning

Look closely and you’ll see life guards ready to help keep you afloat

You’re never alone in life’s rocky boat.

It’s okay not be okay …

But eventually, you will be okay.

And when words are not enough, I hope songs like this one help you pull through:

Dedicated to everyone who battles with anxiety and depression,

Dedicated to everyone who has felt like throwing in the towel one too many times

Dedicated to you

Dedicated to me ….

Advocacy Week: Access to Justice & Poverty Reduction (#WinterABC- Day 7)

For today’s advocacy, I will speak on two topics which I believe are inextricably linked: Access to Justice and Poverty Reduction. As a lawyer by profession, I have a profound appreciation for Justice and the power it has to transform society from grassroot levels, if respected and upheld.

Unfortunately, we have increasingly witnessed the scales of justice being tipped to favour those with political influence (I make this statement broadly without mention of the country, but I would bet many who read this would relate- that’s how disrespected justice has become). Devastatingly, at the other end of the scale are the citizenry who get subjected to the negative ripple effects such as poverty. [Read Joesphine’s post on Accountability & Justice as she highlights the notable inequalities between the ordinary man and those in positions of power and influence: ]

This blog post will highlight how access to justice contributes to poverty reduction.

Goal 16 of the Sustainable Development Goals (SDGs) seeks to “promote peaceful and inclusive societies for sustainable development, provide access to justice for all and build effective, accountable and inclusive institutions at all levels.”

What is justice?

The term justice has diverse meanings, this is because justice is a multidisciplinary phenomenon and aspects of justice can be traced in various sectors of the society- it is not peculiar to just one discipline . In fact, it is generally agreed that justice is an ever changing, subjective process of assessing fairness of relations between individuals and groups of people . This means that, there is no uniform set standard to measure what justice really entails. Different societies, cultures and religious systems have varying understandings of what amounts to justice. That notwithstanding, justice has been defined as a fair and proper administration of law .

What is poverty?

Poverty refers to a core set of human deprivations or a state of being by which one lacks a certain amount of material possessions or money. It can apply to an individual, a group of people, a nation or a whole region. Poverty can be identified from three perspectives: the income perspective; the basic needs perspective and the capability functioning perspective. The World Bank explains that, the income perspective entails that poverty is measured by comparing an individual’s income or consumption with some defined threshold below which they are considered poor. The basic needs perspective asks whether people are able to obtain basic needs such as: food, shelter, health care and education, failure to which they are considered poor. The capability functioning perspective is said to be the broadest approach to well-being, it is argued to come from the “capability” to function in society, in this light, poverty arises when people lack key capabilities.

How can Access to Justice reduce Poverty?

Access to justice is a basic principle of the rule of law. It is generally understood to be the ability of people to seek and obtain a remedy through institutions of justice and in conformity with human rights standards. The United Nations Development Programme (UNDP) has guided that, “access to justice must be defined in terms of ensuring that legal and judicial outcomes are just and equitable”. In the absence of access to justice, people are unable to have their voice heard, exercise their rights, challenge discrimination or hold decision-makers accountable.

The following are the ways in which access to justice can lead to poverty reduction:

  1. Defeating structural inequalities

At the heart of poverty is deprivation, as such, poverty can be reduced when deprivation is reduced.

By being able to access justice, people living n poverty can defeat existing structural inequalities that negatively impact their ways of life. The ability of people to ‘fight’ for what belongs to them and challenge systems of oppression through the courts of law is another significant way in which poverty can be reduced by access to justice.

For justice to be accessible, ordinary courts must administer the law without partiality between governmental officials or other influential people and ordinary citizens. The law should be applied universally without the influence of political or economic privileges.

2. Empowerment of poor people through adequate sensitization and accessibility of legal services

One of the undisputed barriers to access to justice for poor people is the high costs associated with legal representation and court fees. As such, if deliberate policies are put in place to ensure free or affordable access to legal representation there would be a bridge between access to justice and poverty

Furthermore, measures must be put in place to ensure citizens know their rights and do not face discrimination of any kind along the judicial process. .

3. Leveling the economic ‘playing field’ by formulation or amendment of local laws to ensure non-discrimination

Poverty as a multi-faceted principle ambits various marginalized groups such as: women, children, persons with disabilities and other minority groups. Historically, archaic laws functioned to discriminate marginalized groups in instances of employment and other economic activities that function to defeat poverty.

In light of this, the World Bank Group reports that, 82% of people living in extreme poverty in Africa live in rural areas and that most are women because of the persistent inequality between men and women which makes poverty reduction difficult.

Notably, with the amendment of various laws in most countries to be more inclusive, there has been a shift in the poverty status of the marginalized groups. For instance, Barbara Murray, a senior disability specialist with the International Labour Organisation when commenting on the disability employment, social policy, inclusion and impact of the Convention on the Rights of Persons with Disabilities (CRPD) commented that there have been a number of new approaches developed in the employment that help people with disabilities to move from a segregated setting to the more open labour market.

4. Preserving revenue of a country by strengthening laws that curb crimes against the economy

The relationship between strong laws and economic development leading to poverty reduction cannot be overemphasized. Critical systems of the nation which have a direct impact on the livelihood of the people are regulated by legislation. A practical example is tax legislation. Tax laws are critical as they are the vehicle through which countries collect and redistribute revenue for the benefit of everyone. When administered well, there will be little to no disputes related to revenue collection and equitable distribution towards developmental projects. Further, if legislation such as tax legislation is comprehensible and easy to understand it reduces instances of conflict and possibilities of tax evasion.

Furthermore, having stringent legal measures that protects the economy from crimes such as illicit financial flows that have a direct negative bearing on the economy is a way in which access to justice can reduce poverty and support economic development.

In conclusion, I really hope to see an Africa that fully embraces the recommendations set out above. I hope to see countries where justice is fully accessible and in turn, poverty reduced.

Side Note: I appreciate that this week has allowed me to use a voice that is different from my usual poetry lol.

Read my detailed article on this topic, which was published by the International Bar Association here:

Read on & Live long!

Advocacy Week: The Emergence of Digital Advocacy (#WinterABC- Day6)

When the idea to tackle this topic for Day 6 of the WinterABC challenge was birthed in my mind, I hesitated. Mostly because I thought it would be yet another procedural tone when I should be tackling substantive issues already. Then I had a shift of mind, I realised that by writing about Digital Advocacy, I was in fact- advocating for it. I decided to proceed against this realization.

For those old enough to have lived through the era when there was no internet and social media, you will agree that if you were told then that mass campaigns and fights against various injustices could be done behind the screen- you would gasp in disbelief. Previously, Advocacy looked like place cards and marching bands chanting their convictions and calling out injustices. These days, Advocacy looks like #Hashtags, tweets, retweets, blog posts and so much more. We are living in an era that has witnessed the uprising of Digital Advocacy.

Digital Advocacy is defined by Policy as, “the use of technology to galvanize people towards a cause, whether it’s a policy or a product. It’s an organized effort to influence public perception. Adding that, at it’s core, it can be one of the strongest forces of civic technology .

The emergence of Digital Advocacy has been received by two main opposing views.

On one hand, there are people who ridicule the cause, condescendingly calling digital advocates “key board warriors”. Those that subscribe to this school of thought argue that injustices are reduced to “trends” or “hot topics” and that whether or not change is truly achieved, people move from one trend to another depending on what is latest. It is further argued that, digital advocacy is elitist as it only focuses on injustices that are able to reach media platforms and sidelines other injustices that may not be as “popular”. Under this perspective, it is lamented that after some time the hash-tags become… hush; whilst people’s grievances remain …. harsh.

On the other hand, there are people- like me, who recognise and appreciate the level of influence that is driven through digital advocacy. It is undeniable now more than ever, given the digital escalation that was mandated by the Covid outbreak, that the world is integrated through social and professional media platforms. I regard the internet as a window or portal to the outside world, it promotes integration and broadens perspectives.

Whereas the criticisms raised by those with reservations against digital advocacy may be emanating from genuine concerns, I believe it is disrespectful at best and inhumane at worst to belittle real life experiences and injustices into “trends”. The motives of all digital advocates cannot be stated with certainty for sure. However, I believe the same can be said about traditional advocates who would rally and chant. Even in that setting, one could only hope the cause was being supported from a genuine place. I strongly believe the same applies to digital advocacy and it cannot be justifiably sidelined based on this concern. Additionally, in a world filled with injustices, it is unfair to expect digital advocates to not vocalize or amplify on various causes in the fear of being perceived as “moving from trend to trend”.

I had a colleague who once argued that, the fact that first world injustices are broadcasted more than those of the third world is unfair. The said colleague made lengthy posts complaining about how attention is not given to local struggles. Again, I respected the perspective but was still bothered by the approach…I mean, would it not be better to use the platform you have to highlight the said local struggles than police and condemn others on how they advocate and what they choose to advocate for?

Furthermore, and unfortunately, just because a cause is fought for or supported doesn’t always imply results will yield at the desired rate. This is such a bitter pill to swallow for activists/advocates and it leads to advocacy fatigue when efforts are perceived to be in vain. However, it is no wonder that causes are fought for consistently. For instance, till date, every #InternationalWomen’sDay highlights problems that still need tackling because the patriarchal institution will take generations to follow to fully dismantle. Against this background, I contend that to perceive efforts by digital advocates to be moot because some results are not being achieved as hoped for is misguided, respectfully.

Having said that, I believe the power of digital advocacy cannot be overemphasized. Social media movements such as #MeToo have stirred up much needed conversations that cut across boarders. They allowed for people to feel seen and heard. The assurance of not being alone and the courage to share stories. Support groups emerged to help victims seek the desired justice and that is but only one example of how powerful and effective Digital Advocacy is.

Some notable things to consider when it comes to Digital Advocacy as guided by Voices of Youth, include:

  • Goals – what are you trying to achieve?
  • Audiences – who are you trying to influence?
  • Messages – what do you want them to know & do?
  • Tactics – how will you get there?
  • Timeline – when will you do what?
  • Monitoring & Evaluation – how successful are you

In conclusion, I reiterate that Digital Advocacy is not only inevitable in the era we are living in but is also beneficial. Notably, it may not be without flaws and as such, I urge anyone who notes flaws to be more solutions driven, being the change that’s desired to be seen as opposed to ridiculing the entire cause.

To all Digital Advocates reading this, never feel that your efforts are in vain. The post, retweet and hashtag movement you actively participate in has a positive ripple effect in the fight against injustices and in the support for noble causes.

Keep on keeping on!

Advocacy Week: Advocacy or Activism? (#WinterABC- Day 5)

The temperatures are dropping and the temptation to do the bare minimum and stay warm is at a high. However, we as Afrobloggers are defying the odds and pulling out our creative, informative and educative cards as we adequately deliberate on various topics. This week ushers us into the next phase of the #WinterABC2021 challenge.

As can be seen from my title, this week is all about Advocacy!!! I am more than excited to use this opportunity to share my convictions, beliefs and support to various causes on my blog. I am also thrilled to see what my fellow bloggers will be up to this week. I expect the various blogging platforms to be intense with LOUD, UNFILTERED and UNAPOLOGETIC voices!

For my first post of the Advocacy Week, I decided to be more procedural than substantive by discussing the difference between Advocacy and Activism ( for some reason, I believe this topic may be tackled by more bloggers- but, I feel it’s a fundamental build up to the rest of the week, so I’ll dive into it anyway).

I must state immediately though, that I did not always know that one could differentiate advocacy from activism or vice versa. For a long time, I used the two terminologies interchangeably. Until I discovered there are actually different albeit being related. This post will highlight the major differences between the two.

What is Advocacy?

Advocacy is defined as “an act of speaking on behalf an individual, organisation, or idea”. It is used as a canopy term for many intervention tools.  It includes active lobbying via letter writing, meetings, running public forums, questions in parliament and other influential settings, participating in various consultative processes, digital advocacy etc.

To be an advocate is to speak and learn about social and political issues. Advocates bring attention to and EXPOSE injustices, thereby helping the activist in the fight against that said injustice. Advocates bring pivotal considerations from a grass root level to the forefront of popular conversation. It is said that Advocates use their platforms to draw attention to activists who initialize change.

Eva Lewis raises a cardinal point by arguing that, there are two parts to advocacy- vocalizing and amplifying. She importantly highlights that although everyone’s voice is important, there are instances were a step must be taken back to not vocalize but rather amplify the voices of others. (SO PROFOUND)

Stephen Hall summarizes the characteristics of Advocacy as follows:

  • Advocacy has three key components: relationships, sound policy, and respect;
  • Advocacy could be described as pre-emptive influence;
  • Advocacy can be either pro-active or re-active;
  • Advocacy usually has a non adversarial, diplomatic; soft touch
  • Advocacy can look like: lobbying for budget allocations, taxation changes, policy development and initiating and promoting dialogue

What is Activism?

Activism is understood to be the collective action to exert pressure on centers of power in order to remedy grievances and felt injustices. This is achieved by organizing, strategizing, mobilizing, and educating.

To be an activist is to act on one’s own behalf and on the behalf others when solving multi-sectorial issues such as: social, economic, cultural, religious and political issues. It is to be at the forefront of a movement, often times compromising one’s energy, resources and safety in order to seek justice and evoke change.

Stephen Hall summarizes the characteristics of Activists as follows:

  • Activism involves the use of vigorous campaigning to bring desired change;
  • Activism is often the result of a lack of relationships or unsuccessful advocacy
  • Activism sometimes uses questionable tactics – or even “illegal means” such as civil disobedience and non-violent or violent actions
  • Activism tends to be reactive to an issue
  • Lacks direct communication and relationships with key decision makers, hence relies heavily on media or the role of Advocates who may be better placed to have influential discussions with centers of power;

My understanding is that, most times activists are part of the direct group feeling the impact of a certain injustice. Whereas, Advocates albeit not being directly impacted, empathize and still use their voices in solidarity to champion the cause being driven by Activists and to amplify their concerns and greivances.

Can one be both an Advocate and Activist?

My answer to the question is YES.

From the foregoing distinction between the two, one would perceive Activists as soldiers on the battlefront whilst Advocates help in procuring the needed ammunitions and other supplies required to win the war. However, I would argue that Advocates are war buddies of Activists and that both play a pivotal, battle front role in fights against injustices.

Both are necessary in order to create systemic change. They help to bring about important social, political, and cultural changes throughout the world. Arguably, without one, the other cannot function.

To be an activist is to speak and act. To be an advocate is to listen and dialogue. Society can’t move forward without both.

In my view, the consequence of mislabeling when it comes to what one identifies as between the two is not detrimental. In fact, I believe it does not matter whether one identifies as an Activist or an Advocate. If anything, I would argue it is very possible to act in both capacities- consecutively or simultaneously. I believe what is cardinal is to speak and fight for what is right.

After all, as the saying goes:

One who remains silent in instances of injustice, chooses the side of the oppressor”

In the days to come, I will use this platform to vocalize my various convictions and amplify sentiments shared by others. Whether I will be regarded as an Activist or Advocate should be secondary to the matters that will be tackled which should be of primary importance and great concern.

Until then, read on & live long!